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Why Your Etsy Shop Isn't Selling and How to Fix It

I still remember the thrill when I first stumbled upon Etsy over a decade ago. The world of handmade crafts, vintage treasures, and creative services fascinated me. Now, not only am I running a successful Etsy shop in it's 12th year, but I've also expanded to a Shopify store which has been going strong for 6 years. Throughout this journey, I've also coached countless Etsy shop owners, and there’s one question that remains consistent: “Why isn’t my shop selling?” I've helped hundreds of shop owners fix their Etsy shop and boost their sales. So, let's found out why your shop isn't selling and how we can turn that around.

Why Your Etsy Shop Isn't Selling and How to Fix It I Your Guide Online

First things first, I want to give you real value here, so this is going to be a deep dive. Feel free to settle in and soak up all the free advice in one go, but I've also listed the contents below so you can jump to any section that you need particular help with.


In this blog post, we'll be looking at:


1. Etsy's Algorithm, Rules, and Penalties: Why Some Shops Get Sales and Others Don't

Imagine having great products, a good-looking shop, and a solid plan to get buyers. But sales? They're slow. That's where my client Clara was." In a chat, Clara and I tried to find the problem. Everything seemed right, but she was missing a detail: Etsy's rules. Digging deeper, we saw that even small mistakes can cause big problems. Here are some of the things we found:


Etsy's Search System:

Clara had a solid grip on her keywords. She spent hours researching and tweaking them. However, her sales weren't reflecting her efforts. In one of our coaching sessions, I had a look at her shop's analytics. The problem was crystal clear: Etsy demands more than just the right keywords. It's about a shop's overall pulse.


You see, Etsy tracks how often you're active on their platform. Do you promptly respond to messages? Do you update listings regularly? All these activities send signals that you're an engaged seller, which is a big thumbs-up for Etsy. Clara and I revamped her strategy, focusing on boosting her shop’s overall activity and engagement. The results? A notable uptick in her store visibility and sales.


Actionable Tip: Keep updating your listings, even small changes help. Answer customer messages quickly. This shows Etsy you’re active and helps with your shop’s ranking.


"Every interaction on Etsy counts. It’s not just about selling, it’s about being active."

Keeping Up with Etsy’s Rules:

During a routine review of Clara's shop, one thing caught my eye was an upcoming product draft with a copyrighted image she was planning to use. It was a popular design, something she thought would entice more customers. She wasn’t aware of the potential repercussions.


Using copyrighted materials without permission is a direct violation of Etsy's intellectual property guidelines. Not only can this result in the removal of the listing, but repeated offences can lead to shop suspension or even permanent closure. Furthermore, copyright holders can take legal action, leading to hefty fines and a tarnished reputation.


Together, Clara and I dived into Etsy's policies to ensure all her listings were compliant. We focused on original designs, and for anything remotely questionable, we either secured the necessary permissions or opted for royalty-free alternatives.


Actionable Tip: Always ensure the images and designs you use are either your own or you have the rights to use them. Infringing on copyrights can lead to your shop being suspended. If you're unsure about an image's copyright status, avoid using it. For safe choices, explore royalty-free image platforms like Unsplash, Pexels, or Pixabay. They offer a plethora of quality images that can be used without the risk of copyright infringement.


Avoiding Mistakes:

We've all had those "Oh no!" moments. Clara told me about one morning, when buried under a heap of notifications, she completely forgot to send out a vital order. She had a sparkling feedback record and the thought of getting a negative review was harrowing.


It wasn't just about the missed order; it was a wakeup call for her to revamp her order management process. Together, we dived deep, streamlining her notification settings, setting up a dedicated order management calendar, and even exploring third-party apps that would notify her about upcoming shipment dates.


Actionable Tip: Regularly audit your business processes. Tools like Trello, Monday.com or Asana can be game-changers for maintaining order schedules and managing tasks. Moreover, set aside specific times in the day to check and process orders, ensuring you don’t miss any crucial notifications.


2. Checking Your Competitors: How Others Sell More on Etsy

One of the most crowded markets I've seen clients dive into is the digital download space. With thousands vying for attention, standing out can seem impossible. But with the right strategy, it's far from it.


Take Leo, for instance, a talented graphic designer selling digital downloads. When Leo first came to me, he was ready to give up. Despite his quality designs, they barely got noticed. So, we took a step back and really analysed the competition:


Identify Gaps:

While looking through other shops, we noticed something. A lot of designers were selling busy and detailed designs. But not many were offering simple, straightforward, and clean designs. This was perfect for Leo since he was really good at creating those minimalist designs.


Actionable Tip: Take a look at what's common in your market and find what's missing. If you have a skill or product that fills that gap, focus on it. Sometimes, less is more.


Unique Selling Point (USP):

We gave Leo's shop a makeover. We wanted it to scream "simplicity" and "clean design." So, we changed his shop banner, logo, and product thumbnails to match this minimalist style. In a market where every other shop was filled with busy and detailed designs, Leo's shop stood out like a peaceful island. It became the go-to spot for customers who wanted no-fuss, straightforward designs.


Actionable Tip: Look at what everyone else is doing and then do the opposite. If the market is crowded with complex designs, go simple. If everyone's going bold, try a subtle approach. Find your unique angle and showcase it prominently in your shop.


Leverage Reviews:

When a customer was happy with Leo's designs, we'd ask them to leave a review. This wasn't just a "thank you" note. We wanted to know everything: Was Leo quick in answering questions? Was the download process smooth? Could they use the design in various projects? These detailed reviews helped future buyers know exactly what to expect and trust Leo's shop more.

Leverage Etsy Reviews to make more sales I Your Guide Online

Actionable Tip: After a sale, reach out to your customers with a friendly message or note with their order. Ask them to leave a review, but also guide them on what to mention with questions about your service. Things like product quality, customer service, and overall experience can make your reviews stand out and give potential buyers confidence.


3. Etsy SEO Basics: Making Sure People Find Your Shop

Ever heard the saying, "If you build it, they will come?" Sadly, it doesn’t apply to online stores. Without the right search words, even the most amazing products can get lost. Some clients come to me knowing what they need to fix, and Sasha was one of them. She crafted beautiful art from clay, but on Etsy, her pieces got lost in the crowd. Her art was stunning, but she knew her SEO and keywords needed a lot of work to get to the right customers. I was able to help Sasha with some simple strategies:


Making Great Titles:

For Sasha, her titles were vague and broad like "Handmade Pot". That wasn’t enough to grab attention or help with search results. We needed to think about what buyers were looking for. So, we changed her titles to be more descriptive and catchy. "Handmade Pot" became "Rustic Terracotta Flower Pot with Hand-Painted Designs". Not only did this describe the item better, but it also used keywords that potential buyers might type in when searching.


Actionable Tip: Think about your product and describe it in detail in the title. Use words people might search for. For example, instead of just "bracelet", say "Silver Charm Bracelet with Heart Pendant". This way, when someone types "heart pendant", your item has a better chance of showing up for the right buyers.


Descriptions that Make a Difference:

With Sasha's shop, we saw that her descriptions were short and more like quick notes than appealing product stories. For a ceramic pot, she had just written, "Handmade with love". While that's sweet, it doesn't tell the buyer much. We expanded it, talking about the type of clay used, the inspiration behind the design, dimensions, and how it could be used. Something like, "Handcrafted terracotta pot, inspired by summer sunsets, perfect for your favorite indoor plants."


Actionable Tip: When writing a product description, tell a mini-story. Mention the materials, the colors, the purpose, and the inspiration. Imagine what you'd tell a friend if you were showing them the product in person. This makes it easy to naturally include keywords and give the buyer all the info they need.


Tags that Work:

In Sasha's shop, her tags were too generic. For a blue ceramic pot, she had tags like "pot" and "blue". There are thousands of products with those tags! We needed more specific tags that shoppers might use. So, we brainstormed and changed them to things like "blue plant pot", "ceramic planter", and "handmade pottery".


Actionable Tip: Think about what you'd type in the search bar if you were looking for your product. Use tools like EtsyRank to get ideas. Every once in a while, see what's popular and tweak your tags to keep up.


BONUS: Using the right keywords are so important for your Etsy shop, and are key to gaining consistent sales. We want to help you as much as possible, so we have a real treat for you! Our Long-Tail Keyword Workbook totally free! Head to the end of this blog to claim yours!


4. Product Presentation: Getting More Clicks and Sales

Back in the day, when I was setting up my very first products, a truth hit me: it wasn't just about getting a product out there; it was about making it unforgettable. Since then, I've coached hundreds of Etsy shop owners who have really struggled with product presentation. My job has been to show them how to make their product stand out and shine.

One of my clients, Natalie, had beautiful handmade jewellery that deserved to be at the top of Etsy, but her designs often got lost amidst the thousands of listings. Together, we transformed her presentation. Here’s how:


Photos:

While Natalie had clear images, they blended in too much with the rest. We decided to develop a signature style for her photos. By consistently using a rustic wooden backdrop with soft pastel flowers around her jewellery, her designs became instantly recognisable. For those who aren't seasoned photographers, apps like Snapseed or Lightroom can be game-changers.

Good Product Photography is Key to Making More Sales on Etsy I Your Guide Online

Actionable Tip: Invest time in post-processing. Even a simple tweak in brightness or contrast can make your product pop. Consider using apps like Snapseed or Lightroom to enhance your photos. And remember, consistency in your photo style can significantly uplift brand recognition.


Product Descriptions:

Natalie's product descriptions, though accurate, lacked an emotional hook. Most just listed the dimensions, colour, and type of materials used. We reworked them, focusing not just on the facts of product, but on the story it told. Instead of "Silver seashell necklace", we evolved it to "Evoking serene beach sunsets, this silver seashell necklace is a whisper of the ocean."


Actionable Tip: After jotting down the primary features, craft a story around your product. What problem does it solve? How does it fit into your customer’s lifestyle? Instead of just describing it, sell an experience.


"A good product description gives facts; a great one tells a story."

Shop Sections:

Natalie had simple categories in her shop like "necklaces" or "bracelets". But buyers often look for something special. So, we gave her shop a makeover. Instead of just “necklaces”, we created specific sections that told a story. We had “Beach-inspired Jewellery” for pieces with shells and sea colors, and “Elegant Work Neckpieces” for jewelry that looks good with office outfits.


This wasn’t just about organising; it was about connecting with shoppers. Imagine someone planning a beach vacation – they might be drawn to the “Beach-inspired Jewellery” section. Or someone starting a new job and wanting to look their best could go straight to the “Elegant Work Neckpieces”.


Actionable Tip: Make your shop sections more than just labels. Think about what your customers are doing or feeling when they come to your shop. Change them based on the time of year or what’s popular. Maybe in the summer, you have a section just for bright and sunny pieces. In winter, you could focus on cozy and warm themes. Always keep the customer in mind.


5. Nailing Down Your Pricing Strategy: Sell More by Setting the Right Price

Have you ever faced the dilemma of wondering if your product is priced too high or too low? Pricing can be especially tricky in areas with vast competition like jewellery. A client of mine, Lucy, faced this exact challenge. She offered handcrafted jewellery, but sales weren’t flowing as she'd hoped.


Competitive Analysis:

Lucy and I started by analysing similar Etsy shops. What we discovered was eye-opening. Even though her jewellery boasted superior quality, her prices were significantly lower than her competitors. This wasn't a testament to her quality, but rather, she was underselling her craftsmanship. We discussed the value she provided, the uniqueness of her pieces, and how she sources her materials, all factors that could justify a price increase while maintaining a competitive edge.

65% of Etsy Sellers think they are undercharging for their products I Leverage Etsy Reviews to make more sales I Your Guide Online

Actionable Tip: Regularly research and compare your prices with similar sellers. It’s a balancing act – you want to ensure you're compensated for your effort, but also remain competitive.


Perceived Value:

Lucy and I aimed to make sure the whole shopping experience felt valuable. We switched to packaging that was both elegant and sturdy, imprinted with her distinct logo. But the real magic touch? A personal thank you note with every order. This note offered insights into her inspiration for the jewelry or where she sourced her materials. It was a straightforward gesture, but it forged a genuine connection between her and her customers.


Actionable Tip: If you're pricing higher, make sure the entire buying experience reflects that premium feel. Small touches that cost very little and don't affect the bottom line can enhance perceived value.


Transparent Shipping Costs:

One of the major hiccups Lucy faced was a high rate of cart abandonment. Digging deeper, we found that Lucy's decision to not display shipping costs upfront was causing surprise and hesitation during the final checkout process. Many customers, thinking they were getting a deal, felt blindsided when they reached the end and saw an added shipping fee.


We quickly realised the importance of being upfront about all costs. By incorporating the shipping costs into the product price or showing a clear breakdown from the get-go, Lucy's customers felt more informed and confident in completing their purchases. This change not only reduced cart abandonment but also built trust with her buyers.


Actionable Tip: Be transparent about shipping costs from the get-go. Consider offering free shipping and slightly adjust your product prices to cover the cost. Customers appreciate honesty and clarity.


6. Building a Strong Brand Presence: Making a Name that Sells

Do you remember the last brand that left a lasting impression on you? Branding considerations take me back to a session with Chloe, a great artist with unique illustrations. Her art was amazing, but her Etsy shop didn’t reflect her uniqueness.


Consistent Branding:

Chloe's shop was filled with her unique drawings. But, her shop's design didn't match her art style. So, we made a plan. We picked soft colors that matched her drawings. Then, we made a new logo using her art and shop name. Now, her shop had a matching look. When customers visited, they could easily see it was Chloe's style. This made her shop look better and more memorable for shoppers.

Consistent Branding is Key to a successful Etsy Shop I Your Guide Online

Actionable Tip: Want to give your shop a fresh, consistent look? Tools like Canva make it easy. Use Canva to create logos, banners, and promotional images that reflect your brand. Play with colors, fonts, and layouts until everything feels right. Remember, consistency helps customers remember your shop, so keep everything aligned with your brand's style. Don't stop at just logos; ensure your product images, descriptions, and even packaging follow the same theme. If Canva isn’t your style, other tools like Adobe Spark or PicMonkey can help too.


Telling A Story:

Chloe used to list out the features of her artwork. They were clear, but a bit cold. So, we spiced things up. We added stories about what inspired each piece, maybe a childhood memory or a trip she took. We shared about the late nights she spent perfecting each artwork and the passion she poured into every brush stroke. Now, when customers read her descriptions, they don't just see a product. They see a piece of Chloe's heart and her journey.


Actionable Tip: When writing about your product, don't just list the facts. Share a bit of your story or the inspiration behind it. It can be as simple as a memory or a feeling. This personal touch can make your item more special to the buyer. Use tools like Grammarly to check your writing and make it shine.


Engaging Social Media Presence:

Chloe used to post on social media whenever she felt like it, without much planning. To help her connect better with her audience, we came up with a plan. We made a simple calendar to remind her when to post. She started sharing sneak peeks of her drawing process, happy customer photos, and stories about what inspired her art. After doing this, more people began liking, commenting, and sharing her posts. It helped her get closer to her fans and made her Etsy shop more popular.


Actionable Tip: Make a posting schedule for your social media and stick to it. Tools like Buffer or Hootsuite can help you plan and automate your posts. Remember to mix up your content – share behind-the-scenes looks, customer reviews, and stories about your products. Engaging content keeps your audience interested and drives traffic to your shop.


7. Efficient Shipping Policies and Times: Keeping Your Etsy Customers Happy

A really common issue that often goes unnoticed is customers ditching their cart during checkout due to long delivery times. Many of my clients have faced this. Take Alex, for example. He had great products but couldn't understand why folks weren't completing their purchases. We dug in and found out his delivery times were much longer than others. People want their items fast. So, we brainstormed ways for Alex to speed up shipping and got his delivery times more in line with what customers expected.


Streamlining Delivery Times

Alex put a lot of care into making each item by hand, one by one, which is something buyers on Etsy love. But, this personal touch also meant longer waiting times for his customers. When we looked at how long his competitors were taking to deliver, Alex’s were definitely taking more time, making buyers think twice before buying.


We needed to fix this. We knew that some unique or made-to-order pieces would naturally take time. But, for his top sellers or more common items, we saw a chance to make things better. We chose to keep a few of these popular items ready to go. This way, he could send out these items faster, attracting buyers who didn’t want to wait, but still offering unique items for those who didn’t mind the wait.


Actionable Tip: Understand your product demand. For items that have a higher demand or are less unique, consider keeping a ready stock. This way, you can reduce waiting times, cater to a wider audience, and increase customer satisfaction. Custom-made products can have longer delivery times, but always ensure the customer knows and understands this.


"In e-commerce, speed often trumps all. Fast shipping can be the difference between a sale and an abandoned cart."

Clear Shipping Policies:

Many clients overlook the importance of clear shipping information. For Alex, this was a major problem. His shipping details were tucked away, so many customers missed them. This led to confusion and sometimes upset buyers.


To fix this, we made the shipping details easy to find. We put them on his shop's main page and even added them to his product photos. This way, when someone looked at an item, they'd also see key shipping info right there.


Actionable Tip: Keep your shipping info clear and easy to see. Think about adding it to your product images so customers can't miss it.


International Shipping:

At first, Alex was unsure about sending his items overseas. He was worried about all the rules and extra costs that come with shipping to different countries. But he was also missing out on many potential buyers from around the world.

Offering International Shipping can boost Etsy Sales I Your Guide Online

Together, we sat down and looked into how to make it work. We found easy-to-use tools and services that helped manage customs and extra fees. With these in place, Alex could confidently send his products worldwide without stress.


Actionable Tip: Consider offering international shipping. It might seem daunting, but the potential for increased sales can make it worth the effort. Use a shipping calculator tool or a shipping automation platform like ShipStation or Shippo. These platforms can help automate the international shipping process, calculate costs, and handle customs documentation, making it much easier to offer international shipping and expand your customer base globally.


8. How to Drive More Traffic and Get More Sales on Etsy

A recurring question I get from many of my clients is, "How do I get more visitors to my shop?" It's a common problem I often see, and while every shop is unique, there are some general guidelines I always share with them to elevate their game.


Leverage Etsy Ads:

While organic traffic is great, sometimes you might need an extra push. Etsy offers its own advertising platform where you can promote your listings. By setting a budget and selecting products you wish to promote, you can get your items in front of buyers who are actively looking for what you offer.


Actionable Tip:

Start with a small budget to test the waters. Monitor which listings get the most engagement from your ads and adjust your strategy accordingly. Ensure your product photos and descriptions are top-notch, as these will now get more visibility.


"Engagement is the depth of your relationship with customers. Traffic is just people passing by."

Cross-Promotion:

I always tell clients to make use of other platforms. Diversifying where you show off your products can boost your Etsy traffic. Think about it: Each platform has its own audience. Sharing your Etsy items on your Instagram might attract your followers there. Posting fun, behind-the-scenes videos on TikTok can intrigue a younger crowd. And writing about your creation process on a blog not only shares your story but can also bring readers to your Etsy shop.

Use Social Media to Cross-Promote your Etsy Store I Your Guide Online

Actionable Tip: Choose a platform where you feel most comfortable and where your target audience hangs out. Consistency is key! Plan a weekly schedule: maybe it's "Show & Tell Tuesdays" on Instagram, or "Behind-the-Scenes Fridays" on TikTok. Use eye-catching images, engaging captions, and always include a clear call-to-action directing them to your Etsy shop. As you gain confidence, explore other platforms and expand your reach.


Collaborations:

Teaming up with complementary sellers can do wonders. I've seen clients double their traffic by collaborating on limited-time products or shoutouts. Imagine you sell handmade mugs and team up with a seller who offers special tea blends. Together, you could create a "Cozy Evening" bundle. This introduces your mugs to tea lovers and their tea to your mug enthusiasts. It's a win-win! By joining forces, you can create unique offerings that catch buyers' attention, and both shops benefit from the added exposure.


Actionable Tip: Start by making a list of products that pair well with yours. Reach out to those sellers with a friendly message about a potential collaboration. Discuss how both of you can promote the collaboration, be it through special listings, joint social media posts, or even email campaigns. Remember, it's about creating value for both sellers and buyers!


9. How Your Shop's Location Affects Your Sales

It's something many Etsy sellers don't initially think about, but location can play a surprising role in your shop's success.


Now, let's talk about a challenge I once tackled with a client group. I ran a workshop for multiple sellers, and a common problem I often heard was the 'location bias'. For example, some buyers might prefer French perfumes over ones from other parts of the world.

Cynthia, who was part of this group, had an artisanal soap shop. Based in Latvia, she felt that her location was a stumbling block, especially when competing with French or Italian soapmakers. Here's our strategy to overcome this:


Highlight Origin Story:

We put a spotlight on the special ingredients from Latvia that she used in her products. This included things like extracts from local wildflowers and salts from the Baltic Sea. This not only educated customers but also gave them a sense of connection to the Latvian environment. By doing this, Cynthia's products weren't just items; they became stories from Latvia's heartland.


Actionable Tip: Start by listing the local materials or ingredients you use in your products. Next, research their benefits or unique qualities. Incorporate this information into your product descriptions, using photos where possible. For an added touch, include a small note or leaflet with each purchase, detailing the special nature of the local elements and their significance. It's a great way to educate and connect with your customers on a deeper level.


Tell A Local Story:

Local Selling is a great way to boost Etsy Sales I Your Guide Online

In Cynthia's product listings, we didn't just describe the item. We painted a vivid picture of Latvia's lush landscapes, from its quiet, mist-covered forests to its vibrant traditional festivals. We talked about the age-old techniques passed down generations that Cynthia used in her creations. We mentioned the specific towns or regions where ingredients were sourced. Every description was a journey — making each purchase feel like a ticket to a Latvian adventure. It wasn’t just about buying a product; it was about owning a story, a memory, a slice of Latvia’s soul.


Actionable Tip: Infuse your products with a local touch. Dive deep into your region's traditions, landmarks, or stories and weave them into your product descriptions. Give buyers not just a product, but a piece of your world.


How to Infuse Local Touch:

  1. Research: Start by digging into local legends, traditions, or landmarks that resonate with your products.

  2. Photography: Take product photos against local backdrops or settings. If you're selling a handmade mug, photograph it on a porch overlooking your hometown.

  3. Descriptions: In your product details, weave in little anecdotes. "This scarf's shade is inspired by the autumn leaves in my hometown's oldest park."

  4. Packaging: Include postcards of local sights or small pamphlets with local tales tied to your product.

  5. Engage with Local Events: If there's a local event, craft fair, or festival, mention how your product is a celebration or remembrance of it.

By doing these, you're not just selling a product; you're offering buyers a journey to your local world, which can be a unique experience for them.


Making Prices Friendly for Everyone:

  1. Check Currency: We looked at how much Cynthia's products cost in different currencies. For example, what seems cheap in the US might be expensive in India.

  2. Study Other Sellers: We checked out how similar shops priced for international customers.

  3. Offer Deals: We gave discounts for international buyers sometimes, especially if they bought more than one item.

  4. Local Pricing: For Latvia buyers, we kept prices as they were since they knew the value of the unique local ingredients.

  5. Update Often: Currency values change. So, every few months, we'd look and see if we needed to adjust prices.

Doing this helped Cynthia's shop be friendly to everyone, no matter where they were shopping from.


10. Your Etsy Shop Rulebook: Best Practices for More Sales

One thing that often trips sellers up, even seasoned ones, isn't product quality or marketing, but the "house rules" for their shop. How do you handle a return? What if a product arrives damaged? Laying down clear guidelines not only makes you look professional but saves so much stress down the line, leaving you time to make more sales.


A long-term client of mine, really struggled in this area. Dana ran a successful vintage clothing shop on Etsy. She was selling like hotcakes but got tripped up by inconsistent returns and exchanges. Customers would message with all sorts of problems, and without a set rulebook, Dana found herself often at a loss. Here's what we did to turn it around for her:


Clear Return Policy:

We sat down with Dana and mapped out every possible scenario where a customer might want to return an item. Was it the wrong size? Was the colour off? Did they simply change their mind? By identifying these, we tailored a return policy that was both fair to her and reassuring to the customer. The policy we set was straightforward: if the item was returned within 30 days in its untouched, original state, Dana would accept it, no questions asked. This policy was prominently displayed on her shop page so customers knew exactly where she stood.


Actionable Tip: Grab a pen and paper. Jot down every reason a customer might want to return an item. Think about how you'd handle each situation. Would you offer a refund? An exchange? Store credit? Once you've got a handle on these scenarios, draft a clear and concise return and exchange policy. Make sure it's easily visible in your shop. And remember, consistency is key. Stick to the rules you set out, so customers know what to expect.


Handling Damaged Goods:

Dana realised that damage during shipping, while rare, was an inevitable part of doing business online. To tackle this, we implemented a step-by-step guide for customers. Firstly, each of Dana's products now comes with a neatly printed card detailing what customers should do if they find their item damaged. We asked customers to first take clear photos of the damaged product and its packaging. Next, we provided them with a specific email address to send these photos to, ensuring they wouldn't get lost in Dana's regular inbox. Lastly, we made sure customers knew that Dana valued them – the note assured them that she'd work swiftly to address the issue, whether that meant sending a replacement or offering a refund.


Actionable Tip: Think from the customer's perspective. If you received a damaged item, what would you want to know? Create a clear, step-by-step guide on how to report damaged goods and include this in every package you send out. By being proactive, you can turn a potential negative experience into a positive one by showing customers you're prepared and care about their satisfaction.


FAQ Section:

Be sure to keep your Etsy customers informed with a FAQ's section I Your Guide Online

Dana kept getting the same questions over and over from her customers. So, we made an FAQ section on her shop page to help. We answered common questions like size details and how to take care of the clothes. We also gave more information about where her vintage clothes come from, what they're made of, and how to keep them looking good. We even added shipping info, like how long delivery might take and what to do if there's a delay. With this FAQ section, customers could find answers quickly, and Dana didn't have to reply to so many messages. It made her shop look organised and helpful.

Actionable Tip: Regularly review the messages and emails you get from customers. Identify patterns or common questions and address them in your FAQ. This proactive approach not only reduces back-and-forth communication but also makes your shop look well-thought-out and customer-centric.


Etsy Sales Success Made Simple with Your Guide Online

Selling on Etsy? It's a fun ride, but like any adventure, it has its twists and turns. Remember, every big shop on Etsy started small, just like you. I've helped folks like Emma, James, Sarah, and Tom turn their shops into big hits. With the right steps and a sprinkle of patience, you can too.


And that’s why I created Your Guide Online. Think of us as your go-to for all things related to your Online Business and Etsy shop.


How We Can Help You:

  1. Tips & Tricks: We’ve got a bunch of easy-to-follow Guides and tips to help you with your Etsy shop. No matter if you’re just starting or have been selling for years, there’s something for everyone.

  2. Personalised Shop Critique: Need help with your shop? We’ll take a look and give you detailed feedback as well as a strategy and plan to set you on the right path. Your shop is one of a kind, so our advice will be too.

  3. Free help and resources: We know budgets are tight, so we make sure to always provide free, valuable resources (like this blog post) for those who need it. Subscribe to your Guide Online for free, and you'll be amazed at the free handy resources sent to you to help your shop thrive. From toolkit resources, to free guides and tips, you'll be glad you joined us!

Etsy Sales Success Made Simple with Your Guide Online

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Have you tried any of these strategies for your Etsy shop? Share your experiences, challenges, and successes in the comments below.

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