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How to Monetise Your TikTok in 2023: A Guide to Profit

The Rise of TikTok: A New Frontier for Earning Money

TikTok isn't just another social media app; it's a phenomenon. With its rapid ascent in the digital realm, especially in the UK, countless creators are not just gaining followers but also turning their popularity into pounds. But how do they do it? If you've ever found yourself wondering how to make money on TikTok, you're in the right place.

In this guide, we'll dissect the various avenues available in 2023 for monetising your TikTok presence, ensuring you're equipped with the knowledge to capitalise on this dynamic platform.


TikTok's Direct Monetisation Features: Making Money on the Platform

The TikTok Creator Fund: How It Works and How to Earn

The TikTok Creator Fund is essentially TikTok's way of rewarding its creators for their unique and engaging content. But it's not open to everyone. To be eligible, you need to be at least 18, have a minimum of 10,000 followers, and have accrued at least 100,000 video views in the last 30 days.

Once you're in, TikTok pays based on a range of factors, including the performance of your videos. So, the more engaging your content, the more you stand to earn. It's a direct method to make money on TikTok, especially if you're consistently producing content that resonates with your audience.

TikTok Shopping: Turning Views into Sales

E-commerce has found a new friend in TikTok. With the introduction of TikTok Shopping, businesses and creators can showcase their products directly within the app. By integrating your online store with your TikTok profile, you can tag products in your videos, leading viewers straight to the checkout. It's a seamless transition from viewer to customer, making it easier than ever to make money on TikTok through direct sales.

Gifts on TikTok: Earning from Your Live Streams

Live streaming on TikTok isn't just about connecting with your audience in real-time; it's also a monetisation opportunity. Viewers can purchase and send virtual gifts during your live sessions, which can later be converted into "diamonds" that you, as a creator, can cash in. It's a fun and interactive way for fans to support their favourite creators and for creators to earn money on TikTok.

Building a Profitable TikTok Presence: Key Steps to Earning

Content Strategy for Earnings: Crafting Videos that Drive Revenue

The heart of TikTok lies in its content. But not all content is created equal. To truly make money on TikTok, it's crucial to understand what your audience wants.

Start by researching trending topics within your niche. Use TikTok's Discover feature to see what's popular in the UK and tailor your content accordingly. High-quality videos, clear audio, and engaging narratives can set you apart. Remember, it's not just about virality; it's about creating content that encourages viewers to take action, be it following your profile, visiting your online store, or engaging with a sponsored product.

Top 3 Content Types on TikTok in 2023


Content Type



Short-form tutorials

Quick, informative videos teaching a specific skill or concept.


Interactive challenges

Engaging content where creators participate in or start trending challenges.


Behind-the-scenes clips

A peek into the daily life or processes of creators, brands, or businesses.

Bonus: Head to the end of this blog post to find out how to download your FREE bonus guide: 24 TikTok Content Ideas!

Community Engagement: How Interaction Boosts Your Earning Potential

Engagement isn't just a buzzword; it's a currency on TikTok. The more you interact with your followers, respond to comments, and participate in challenges, the more visibility you gain. This increased visibility can lead to more opportunities to make money on TikTok.

Brands are more likely to collaborate with creators who have an engaged audience. Moreover, an active community is more likely to support your monetisation efforts, whether it's through purchasing products, sending gifts, or clicking on affiliate links.

Consistency on TikTok: The Link Between Regular Posting and Higher Earnings

Consistency is key. It's a simple principle, but one that holds immense weight on TikTok. By posting regularly, you not only keep your current followers engaged but also increase the chances of gaining new ones. A larger, engaged follower base directly correlates with more opportunities to earn money on TikTok. Whether it's through the Creator Fund, brand partnerships, or direct sales, a consistent posting schedule can amplify your earning potential.

Content is the atomic particle of all digital marketing."

– Rebecca Lieb

Brand Partnerships on TikTok: A Lucrative Path to Making Money

Collaborating with Brands: How to Secure Profitable Deals

Brands are always on the lookout for influential TikTok creators who can amplify their message. If you've built a substantial and engaged following, there's potential for you to make money on TikTok through brand collaborations. Start by identifying brands that align with your content and audience. Reach out proactively, showcasing your engagement rates, audience demographics, and past successful collaborations.

When negotiating deals, ensure you're clear about deliverables, payment terms, and content approval processes. Remember, while it's essential to get paid, maintaining authenticity is crucial. Your audience values genuine recommendations, so choose brand partnerships wisely.

Crafting Sponsored Content: Balancing Earnings with Authenticity

Once you've secured a brand deal, the next step is creating the sponsored content. The challenge here is to integrate the brand's message without alienating your audience. To effectively make money on TikTok through sponsored content, your promotions should feel natural and in line with your usual content. Share genuine experiences with the product or service, highlight its benefits, but also be transparent about the collaboration. A simple "ad" or "sponsored" tag can go a long way in building trust with your audience.

Affiliate Marketing: Another Avenue to Make Money on TikTok

Selecting Affiliate Products for TikTok: Maximising Your Earnings

Affiliate marketing on TikTok offers creators a chance to earn commissions by promoting products or services. To make money on TikTok through affiliate marketing, start by choosing products that resonate with your audience. Join affiliate programmes of brands or platforms popular in the UK. When selecting products, consider their relevance to your content, their quality, and the commission structure. It's essential to promote products you genuinely believe in, as this trust translates to your audience.

"Affiliate marketing has made businesses millions and ordinary people millionaires."

– Bo Bennett.

Promoting Affiliate Links: Strategies to Earn Without Alienating Followers

Promotion is a delicate art, especially on a platform like TikTok, where audiences value genuine content. When sharing affiliate links, integrate them naturally into your content. For instance, if you're promoting a beauty product, a tutorial or a review can be an effective way to showcase its benefits. Always disclose your affiliate relationship, either through a verbal mention or a text overlay. This transparency not only builds trust but also complies with advertising standards. Remember, the goal is to provide value to your followers while earning a commission, creating a win-win situation.

Selling Products or Services on TikTok: Direct Ways to Earn

Using TikTok to Drive Sales: Tips and Tricks for Business Owners

If you have your own business, TikTok can be a goldmine. Whether you're selling products or offering services, showcasing them on TikTok can drive significant traffic and sales. To effectively make money on TikTok this way, create content that highlights the benefits of what you're offering. For products, unboxing videos, tutorials, or before-and-after results can be compelling. For services, consider sharing testimonials, behind-the-scenes looks, or quick tips related to your industry. Always include a clear call-to-action, guiding viewers to your website or online store.

Top 3 Products Sold on TikTok in 2023


Product Category



Beauty and Skincare Products

Products that enhance or care for personal appearance.


DIY and Craft Kits

Kits or sets that allow users to create or build something themselves.


Sustainable Living Products

Products designed to minimise environmental impact.

Showcasing Products Effectively: Engaging Demonstrations that Lead to Earnings

Visual appeal is TikTok's currency. When showcasing products, ensure your videos are well-lit, clear, and high-quality. Use the platform's editing tools to your advantage, adding effects or music that complement what you're promoting. Engage with viewers by asking for their opinions, running polls, or even hosting giveaways. The more interactive and visually appealing your product showcase is, the higher the chances of converting views into sales, helping you make money on TikTok.

Navigating TikTok's Policies: Ensuring Your Earnings Aren't Compromised

Staying Within Community Guidelines: Protecting Your Revenue Streams

TikTok, like all platforms, has its set of community guidelines. To consistently make money on TikTok, it's paramount to stay within these rules. Violations can lead to reduced visibility, shadowbanning, or even account suspension, all of which can severely impact your earnings. Familiarise yourself with TikTok's guidelines, especially those related to promotional content and partnerships. Regularly review these policies, as they can evolve over time.

Updates in TikTok's Monetisation Rules: Keeping Up to Secure Your Earnings

As TikTok grows and adapts, so do its monetisation policies. To ensure you're always in a position to make money on TikTok, stay updated with any changes to the platform's revenue-sharing models, advertising guidelines, and affiliate marketing rules. Joining creator forums, subscribing to official TikTok newsletters, or following industry blogs can help you stay informed. Being proactive in this aspect ensures you're always ahead of the curve, safeguarding your income streams.

The Future of Earning on TikTok: What to Expect in 2023 and Beyond

TikTok's meteoric rise has reshaped the digital landscape, offering creators unprecedented opportunities to earn. As we navigate 2023, equipped with the knowledge and strategies outlined in this guide, the potential to make money on TikTok is vast. Whether you're a seasoned creator or just starting, the platform holds promise. Dive in, experiment, engage, and watch as your TikTok journey transforms into a profitable venture.


🎉 BONUS: Sell More on TikTok with Our Exclusive Content Ideas Toolkit! 🎉

We understand that while the strategies we've discussed are essential, sometimes the real challenge lies in the day-to-day content creation. What should your next TikTok video be about? How can you ensure it aligns with your online selling goals?

Introducing: The 24 TikTok Content Ideas Toolkit Resource

Designed exclusively for online sellers like you, this toolkit is packed with 24 curated content ideas. Whether you're keen on giving your audience behind-the-scenes peeks, launching captivating product tutorials, or collaborating with influencers, we've got you covered.

Here's what you can expect inside:

  • 24 Creative Content Ideas: Diverse and tailored to resonate with your audience and align with your online selling objectives.

  • Boost Engagement: Craft content that not only captivates but also sparks genuine interactions around your products.

  • Drive Sales: Transform viewers into loyal customers with videos that highlight the unique value of your offerings.

  • Save Time: No more brainstorming! Dive straight into creating TikTok videos that truly stand out.

Special Offer: As a thank you for being a part of our community, we're offering the TikTok Content Ideas Toolkit Resource for FREE. Yes, you read that right!

Equip yourself with this resource and start creating TikTok content that not only engages but also drives sales and sets your brand apart. Don't miss out!


Share Your Experience: Have you tried any of the monetisation strategies mentioned in this guide? Share your success stories or challenges in the comments below!



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