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10 Tips for Selecting the Perfect Website Platform

Starting an online journey can be as daunting as it is exciting. Finding the right platform for your website is pivotal, and with so many options, it can feel overwhelming. But don't worry – you're not alone in this. Let's break down the essentials you need to consider.



1. Identify your Purpose and Core Needs:

  • Personal or Portfolio Sites: For writers, artists, or professionals who want to display their portfolios, platforms like WordPress.com and Squarespace are tailored for this. They offer ready-made templates that focus on aesthetics.

  • Businesses and SMEs: Platforms such as Wix, Joomla, or Drupal might be more suitable. These are designed with businesses in mind, offering a balance of aesthetics, functionality, and scalability.

  • E-commerce: If your intent is to establish a standalone online store, moving away from Etsy or similar platforms, then Shopify, Magento, and BigCommerce offer comprehensive e-commerce solutions.

Feature

WordPress

Shopify

Wix

Squarespace

Starting Price

Free

$29/mo

Free

$12/mo

User Experience

Moderate

Easy

Very Easy

Easy

E-commerce Ready

With plugins

Yes

With upgrade

With upgrade

SEO Capabilities

Strong

Strong

Moderate

Strong

Support

Community-Based

24/7

Business Hours

24/7

2. Consider Your Budget:

Establishing a site comes with its costs, from domain registration to hosting and potential add-ons. WordPress is open-source and free, but certain plugins and themes come at a price. In contrast, platforms like Shopify have monthly fees, which include hosting and SSL but can increase with advanced features.


3. Technical Expertise:

While Weebly and Wix are designed for those less technically inclined, platforms like WordPress.org or Drupal offer more granular control, which might require understanding of HTML, CSS, or even PHP.


4. Level of Customisation:

Each platform has a different degree of flexibility. WordPress.org, known for its vast array of plugins, allows for extensive customization. Meanwhile, Shopify offers a more restricted environment, ensuring stability but at the cost of customisation.


5. Transitioning from Marketplaces:

Moving from Etsy or similar platforms? You'll need a site that provides strong e-commerce tools, but also consider the ease of migration. Platforms like Shopify offer integrations that help in moving product listings seamlessly.


6. SEO Capabilities:

Platforms like Squarespace and WordPress come equipped with strong SEO tools. As organic search traffic can be a massive boost for websites, this is a critical consideration.


7. Mobile Optimisation:

With the uptick in mobile browsing, responsive designs are no longer optional. Ensure the platform supports or prioritizes mobile-friendly designs.


8. Support & Community:

The larger the user base, the easier it is to find solutions to common problems. Platforms like WordPress have vast communities and extensive documentation. On the other hand, platforms like Shopify or BigCommerce have official 24/7 support.


9. Scalability and Growth:

You might start small, but always think big. Ensure the platform can handle potential growth in traffic and content. While platforms like Wix are excellent for starters, you might outgrow them, necessitating a cumbersome platform change.


10. Integration with Third-Party Tools:

Think about your email marketing tool, CRM, payment gateway, and more. How well does your chosen platform play with other essential tools?



In sum, whether you're transitioning from a platform like Etsy or starting from scratch, understanding your long-term goals is essential. Each platform has its strengths, and aligning these with your objectives will be pivotal in your site's success. Once you've made your choice, consider diving into our detailed guides for a seamless next step:


Take the time to research, consider trying out a few platforms, and make an informed decision that resonates with your vision and ambition. And remember, we're here to guide you every step of the way.


Hesta

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